Home Business Candice Brown: ‘ADHD enabled me to do Bake Off’

Candice Brown: ‘ADHD enabled me to do Bake Off’

Candice Brown: ‘ADHD enabled me to do Bake Off’

Welcome to Small Enterprise Snippets, the podcast from SmallBusiness.co.uk. Right this moment’s visitor is Candice Brown enterprise proprietor, chef, media character and winner of The Nice British Bake Off 2016.

We talk about working a enterprise with consideration deficit hyperactivity dysfunction (ADHD) and dealing with Making Tax Digital.

This episode is dropped at you in affiliation with Xero.

Hearken to it within the media participant under.

You’ll be able to watch a few teaser movies under.

You can even catch our episodes with:

Entrepreneur and former athlete, Sally GunnellEntrepreneur and The Apprentice winner, Sian GabbidonAbel & Cole founder and chairman of Freddie’s Flowers, Keith AbelEntrepreneur and The Apprentice 2019 winner, Carina LeporeDragon Tej Lalvani and entrepreneur Sam JonesAngel investor, entrepreneur and TV character, Spencer MatthewsEntrepreneur and former Dragon on Dragon’s Den Eire, Woman Chanelle McCoyBusinessman and The Apprentice winner, Mark WrightEntrepreneur and campaigner, Paul LindleyManaging director of Brompton Bikes, Will Butler-AdamsBusinessman and creator, Gerald RatnerEntrepreneur and TV presenter, Trinny WoodallPub proprietor and bartender on Channel 4’s First Dates, Merlin GriffithsFounder and chairman of Pimlico (previously Pimlico Plumbers), Charlie MullinsRetail knowledgeable and former Dragon, Theo PaphitisAuthor and boardroom knowledgeable, John TusaDigital guru and investor, Sherry CoutuEntrepreneur and former Dragon, Rachel ElnaughBusinesswoman and Dragon, Deborah MeadenEntrepreneur and The Apprentice 2005 candidate, Tim CampbellGousto CEO, Timo BoldtEntrepreneur and The Apprentice 2018 candidate, Jackie FastInvestor and former Dragon, Piers LinneyInvestment fund supervisor, Nicola HorlickSupermodel turned entrepreneur, Caprice

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Candice Brown podcast transcript

Hiya and welcome to Small Enterprise Snippets, the podcast from SmallBusiness.co.uk. I’m your host, Anna Jordan.

Right this moment we now have Candice Brown – pub proprietor, chef, media character and winner of the Nice British Bake Off in 2016.

After profitable the present, she gave up her job as a secondary faculty particular wants trainer to pursue baking full-time. She’s launched two cookbooks, Comfortand Pleased Cooking, and runs The Inexperienced Man pub in Eversholt together with her brother, Ben.

The pub took a tough hit over the pandemic, with solely £416 of their enterprise checking account and Candice within the kitchen making meals for supply single-handedly.

The enterprise is recovering, and he or she’s teamed up with Xero to demystify Making Tax Digital.

We’re going to be speaking about working a enterprise with consideration deficit hyperactivity dysfunction (ADHD) together with getting concerned with causes that you just imagine in.

Anna: Hello, Candice.

Candice: Hello. How are you?

Anna: Yeah, I’m doing very well, thanks. How are you doing?

Candice: Yeah, good. Thanks busy, busy and everywhere, however actually, very well.

There’s a two-pronged method to your day-to-day: there’s the pub proprietor and there’s the media character aspect of issues. How do the 2 work collectively?

Candice: It’s humorous – when individuals form of say about like media character and fame and issues like that. It makes me really feel humorous, as a result of I don’t class myself as that. That is simply one thing I’ve achieved, I’ve been capable of flip a interest right into a job, which is simply unbelievable. Clearly occurring the present [The Great British Bake Off] when it was at its greatest – it was the final one on the BBC earlier than the large change over Channel 4. It bought enormous quantities of views. So clearly, the media curiosity was there. However I didn’t know what to anticipate. I by no means knew what was occurring. I didn’t assume something. So, every little thing has simply been an unbelievable shock.

I’ve taken alternatives and given them my all and run with them and actually attempt to attempt to do issues that I can actually get behind, that I really feel fully enthusiastic about. The pub is a kind of – I all the time needed one thing. I suppose, in a method, Bake Off slowed that down, however then sped it up when it got here alongside. It was by no means going to be a pub, which is fascinating, however we simply noticed the place and fell in love with it. Additionally, I wasn’t foolish sufficient and I’m not foolish sufficient to suppose that the media issues and every little thing like that may final perpetually. I knew I wanted a enterprise to fall again on and to have one thing working alongside and to construct and to essentially form of develop. That’s the place the pub got here in.

So, the 2 undoubtedly overlap. It’s a humorous overlap – I undoubtedly see myself as a landlady and weirdly, a enterprise proprietor now, which is one thing I by no means thought I’d do. However form of all the opposite stuff permits me to construct this enterprise, which is simply an unbelievable scenario to be in.

What sort of function do you play within the day-to-day on the pub aspect of issues?

Candice: I’m laughing as a result of I do a little bit of every little thing, I actually do every little thing. And that is perhaps from cleansing if the cleaners don’t flip up, it is perhaps serving, ready tables, behind the bar, serving to out within the kitchen. I bake, so we now have truffles of the day and the puddings and issues. Clearly, totally concerned in recipe and menu growth and issues like that, together with the pinnacle chef and the kitchen staff, who’re simply unbelievable. I just about do every little thing and something. I wouldn’t do something that I wouldn’t count on anyone else to do. I reside above the pub as properly, so clearly I’m right here after I’m right here. I’m right here on a regular basis. I’m fairly hands-on. I’m fingers, ft, head-on – every little thing. I’m totally, totally in.

That’s the perfect method to take as a enterprise proprietor. I additionally perceive that in January 2020, you have been recognized with ADHD. Forbes has described this as a ‘superpower’ for an entrepreneur. How do you are feeling about this assertion as a enterprise proprietor?

Candice: I’ve form of all the time exceeded and excelled in bodily topics at college. I believe having taught particular wants and understanding somewhat bit I form of in all probability knew I in all probability had one thing alongside the strains of ADHD. However it’s recognized so late on in ladies and it’s recognized so in another way in women as properly. It reveals itself so in another way – as we’re all people – it presents itself so in another way.

I knew, working in colleges, youngsters are virtually the gray. They’re not misbehaving. They’re not falling under. They’re not excelling. They’re not exceeding expectations. They’re simply coasting alongside the center and so they’re doing high quality. They’re inflicting no actual issues. They’re simply doing okay. That’s what I used to be and that’s what I did. I cherished P.E., I cherished meals know-how, woodwork, drama. Every little thing like that, I used to be high. Issues like maths I simply fully struggled, in historical past, simply couldn’t bear in mind a factor. I imply, I don’t suppose I even bought a registered mark on my historical past GCSE as a result of I couldn’t bear in mind. It’s issues like that. I’d go into faculty sporting odd footwear on the age of 16. I used to be late each day – Mum used to go away me at house and take my brother in as a result of I’ve made my brother late.

All of these items, it’s similar to, ‘It’s simply Candice and he or she’s a bumblebee’. It’s carried on by means of life. Folks inform me to fulfill them an hour sooner than I ought to be as a result of I’m late on a regular basis. I began seeing a psychiatrist and I’ve been fairly open about my psychological well being. It was one of many issues he mentioned, ‘I want to deal with this.’ I mentioned, ‘Handle what?’ He mentioned, ‘I wish to run a number of checks.’ It wasn’t what I used to be there to speak about. However it form of made sense. It has, and [ADHD] did allow me to do Bake Off. Give me per week to do one thing. I’ll take that week, and possibly take two weeks and possibly nonetheless do it within the final hour of that two weeks, though it was due per week in the past. Folks have been saying, ‘How did you do Bake Off?’ I had three and a half hours to get this achieved. If I didn’t get it achieved, I used to be going to look actually silly, so I needed to get it achieved. There was no alternative. That’s how I did it. I’d thrive below strain. It’s the one time I can get stuff achieved – inside a time restrict. I imply, you requested my brother I drive him mad, completely mad, as a result of he’s like, ‘Do issues, do it now, get it achieved.’ I’m like, ‘Yeah, yeah, yeah – I used to be simply doing it.’ Then I get lost and go and do one thing else. However it has enabled me to do the issues that I’ve achieved. It’s enabled me to proceed to progress and to study, however in fairly a distinct method and adapting. I’m nonetheless studying about ADHD. I’m nonetheless studying about myself, which is admittedly fascinating for the trainer aspect of me as properly.

However I believe, as a superpower? Yeah, I suppose it’s for some individuals. I suppose yeah, it enabled me to do Bake Off, which truly, I don’t know, had I been form of much less excited about it or thought of it an excessive amount of, perhaps I wouldn’t have achieved it. However the truth I used to be like, ‘Proper, you realize what? I’ve bought to get this achieved. I’ve bought no alternative. Get it achieved and do it.’ I over-planned, I needed to do extra. Every little thing I did they didn’t suppose I used to be going to get achieved within the time restrict. However that’s how I do issues now as properly. I try to squeeze as a lot as I can into the day. Typically it really works, typically it doesn’t, nevertheless it will also be fairly aggravating. However yeah, it’s about studying and managing that.

I believe it’s an fascinating factor, an entrepreneurial superpower. I imply, I’m fairly completely happy to have that tagline. May get myself somewhat cape or one thing like that. However yeah, it really works.

Me and my brother work properly collectively. He’s very straight-down-the-line. He is aware of numbers. He’s a builder. He is aware of figures and issues like that. Whereas I’d go, ‘I don’t, I can’t Ben, I don’t perceive. I don’t have to know.’ However it’s about having that belief and I’ll say having individuals round like accountants and issues like that, that we do belief as a result of that’s the place I fall brief. I exploit my superpowers and my power to push on. Additionally, I recognise my weaknesses and I exploit individuals I can belief for these weaknesses and study.

That form of brings us properly into one in every of one of many areas the place it sounds such as you do battle a bit, which is the bookkeeping aspect of issues. After all, with all the issues we’ve had over the previous couple of years, there was the looming spectre of the rollout of Making Tax Digital as properly.

Candice: I imply, I would be the first particular person to say that terrified me straightaway. I used to be like, ‘How am I going to do that?’ I don’t have actual curiosity in utilizing IT and computer systems, then the considered placing tax and numbers alongside IT and computer systems, was simply very, very daunting. I do know it’s for lots of people, nevertheless it’s so essential for small companies right now, it’s so essential and it’s going to be going to grow to be a regulation. So, we now have to do it, there are not any ifs and buts about it, we now have to have the ability to do it.

Making it so simple as attainable and having a staff round us that we belief and know what they’re doing that you could fall again on. It’s so, so vital as a result of it’s daunting, however as small companies, we’re going to should do it. There are not any ifs and buts about it. It’s a kind of issues, it’s bought to be achieved. Identical as I method every little thing, proper? It’s bought to be achieved. However how can I do that within the best and finest method for me and for my enterprise?

For those who don’t have the individuals or the assets, is there anything you possibly can depend on to assist cope with these bookkeeping duties?

For those who haven’t bought that round you, then clearly, packages like Xero are providing a extremely easy, simple strategy to do it. And after I went on and had a have a look at what they have been doing, my first thought was, ‘Oh, I may do this.’ And that’s an actual benchmark for me. If I can do it, then you are able to do it, particularly in the case of numbers and maths and issues I don’t actually have an curiosity in, so I’m going to lose my consideration, I’m in all probability going to lose my thought course of to truly easy efficient programmes and an apps like Xero are going to be so useful to individuals, they actually, actually are, as a result of it’s making one thing fairly daunting, actually, actually easy and fairly simple and fewer daunting, as a result of it must be achieved.

You’ve bought concerned in numerous the opposite struggles that pubs and different hospitality companies have skilled too. Every little thing from lowering beer responsibility, tackling meals waste, tackling no reveals, you’ve bought concerned in numerous causes. For a small enterprise proprietor who’s cash-strapped and doubtlessly time-strapped, how can they become involved in activism and causes?

Candice: I believe this can be a humorous one as a result of when he mentioned about activism, oh gosh, is that like full-on, like, placards and demonstrations and stuff like that? I do observe numerous charities and I’m one in every of these folks that looks like I’m by no means doing sufficient.

If we’re struggling, then there may be different individuals struggling and different people who find themselves struggling extra and in numerous methods. I do numerous bits and items for charities. I work with completely different charities, whether or not it’s canines on the streets, Alzheimer’s analysis Coppafeel. I try to do my bit, however then clearly there’s ones that hit nearer to house like campaigning for the discount in beer tax, as a result of that affected me immediately and I do know it’s affecting my friends and my colleagues immediately who’ve pubs or are in hospitality. To be to be requested to assist or to ask to have a voice about that and use my platform is unbelievable and actually vital. Once more, daunting, but additionally utilizing my data and numerous the time the issues I do and what I do it both impacts me or it’s one thing I fully and totally passionately imagine wherein means I can provide it my all, it means I can get behind it and clearly it’s the identical factor as working alongside Xero, that tax going digital is going on.

If I’m struggling and I’m anxious about that change, then I do know different individuals will likely be as properly. So, it’s so vital as a result of clearly, it’s making smaller companies conscious of the laws and utilizing the advantages that know-how can carry. As a result of truly, we use it a lot that there’s different campaigns and issues I do, whether or not it’s working with animal shelters, whether or not it’s working with Alzheimer’s analysis, whether or not it’s a trek I’m doing, individuals have discovered these out by means of know-how and social media.

For those who’re capable of do these issues, and capable of share data about issues like tax going digital, then that’s a very good factor, as a result of it does all form of work by means of tax goes up on beer, your taxes go up, it is advisable to go to your accountant. That’s what I discover bizarre. Lastly, how every little thing virtually comes collectively in a extremely bizarre mush-up circle. It’s nearly selecting these bits aside, utilizing your strengths, selecting the brains of different individuals’s strengths and studying and having individuals that you could belief. I believe if you happen to imagine in one thing, I believe it’s so vital to have a voice. So long as you’re not harming anyone else and so long as you’re not being imply or unkind. I believe it’s vital to have a voice to inform individuals what you imagine in.

I believe that’s the place it’s simply so vital to work with, to do what you imagine in and share your ardour, since you study from that. However you can also assist different individuals study as properly. Issues do occur that you just that aren’t proper, issues do occur that will likely be of detriment to you. I believe it is advisable to be certain that if you happen to imagine one thing is correct or one thing is incorrect, you go about it in the fitting strategy to try to make a distinction. As a result of we’re right here, we are attempting to do what we’re doing. We’re making an attempt to outlive in fairly a tough time. I believe if we will make issues simple for ourselves or converse up for those who perhaps don’t have a voice or causes or activism, then I believe it’s it could solely be a very good factor and sharing by means of applied sciences might be the largest method that that’s going to occur now.

Completely – and sharing your voice and utilizing know-how have been central to a really shortly altering panorama over the previous couple of years. What sort of recommendation would you give to different hospitality house owners about adapting to a brand new regular?

Candice: Ahhh, new regular!

Anna: I do know, I needed to!

Candice: Folks say regular. Actually, you realize what? There is no such thing as a regular. That’s every little thing that’s by means of what’s regular? Oh, God, I’m not regular. Was that as a result of I’ve bought ADHD is that as a result of I’m simply completely different to the subsequent particular person? After all, it’s we’re all completely different.

Truly, being completely imperfect is a good factor. However that’s throughout the board. And I believe that’s what the pandemic has perhaps proven us as properly, and possibly much more is that we’re all completely different. What we thought was regular was by no means actually regular. Now it’s fully upside-down, back-to-front diagonal and wiggly everywhere. We now have needed to adapt that. I believe hospitality, we’re in all probability affected a few of the worst.

However I believe it confirmed the resilience of the hospitality sector, that individuals did come collectively, and folks did do what was proper – we will’t be open, let’s do takeaways. We are able to’t discuss to prospects, let’s get on-line. Colleges can’t present free faculty meals. Let’s do this. It was very, very highly effective. I believe utilizing that’s simply unbelievable. I believe we we’re nonetheless making an attempt to recoup what we’ve misplaced. I believe numerous companies will likely be doing that as properly.

I really feel that each day we’re so short-staffed it’s unfaithful, therefore the cleansing, therefore having to do work within the pub, therefore having to do all these completely different bits and items. Not saying that I wouldn’t anyway as a result of I’m right here, nevertheless it reveals. There are such a lot of issues that clearly, as a person I can do, as a enterprise with my brother and The Inexperienced Man we will do to bounce again and to get on our ft. A whole lot of that does come all the way down to planning, having an unbelievable staff, working with a staff that we belief, having folks that we will fall again on for recommendation, whether or not it’s individuals from accounting, whether or not it’s tax recommendation, whether or not it’s constructing recommendation. I’m fortunate that my brother, Ben, and my dad, are builders. So if we will form of use that. So once more, however utilizing these strengths to form of profit you.

Once more, simply asking questions, we have been quiet within the weeks, we have a look at what we do for the menu, we modify our menu for it to be seasonal and adaptable. Clearly, vegan meals is large in the mean time. So, we provide vegan issues, which truly a few years in the past, that’s probably not one thing that in all probability crossed my thoughts a lot. Be certain there are issues for the kids to do, ensuring the surface space is sweet. Speaking with prospects, figuring out the place you might be primarily based. For us, we’re in the course of a tiny little village, little or no footfall. So, there’d be completely no level doing a suggestion for anybody strolling previous to select up a sandwich in blah, blah, and simply having a placard exterior as a result of individuals aren’t going to see that. But when we needed to do this, we may go browsing, use know-how to go proper, okay, drive previous, choose up a pie, take it away, or choose up a sausage roll, drop in for this. Use your strengths and know your atmosphere. If in case you have a pub or a restaurant that’s on the aspect of a extremely busy market city after which get issues exterior, get music taking part in and issues like that.

We’re by no means going to have the ability to throw a rave or a dance or something like that on the pub as a result of I believe the locals would go completely psychological. However someplace with a busy city with a decrease age buyer base, then that may work brilliantly. But in addition strive issues. In the event that they don’t work, it’s not the top of the world. Errors occur and also you study from them. I believe that’s so vital. However we do should adapt, we’re going to should hold adapting, we actually take each day, each week because it comes. If one thing doesn’t work, we go, ‘Proper, draw a line below it,’ and we transfer on. As a result of in any other case, that’s the place the hazard is. The saying ‘don’t flog a useless horse.’ If it’s achieved, and it’s not working, don’t be ashamed to go you realize what fingers up, that didn’t work. Let’s strive one thing completely different. As a result of I believe typically the pressures of, ‘It’s bought to be excellent.’ It’s set to work. That is regular. Let’s do this.

I believe the previous couple of years have proven us truly, no, we’re rewriting the rulebook somewhat bit. I believe it’s being courageous understanding and making an attempt to making an attempt to come back to phrases with the details, issues do change, issues are completely different. And you realize what, that’s okay. However simply have a terrific staff that you could belief. Embrace know-how, irrespective of how daunting it is perhaps, ask somebody about it, as a result of it’s so useful in additional methods than one. Legally, but additionally for enterprise.

Would you thoughts saying a number of phrases about for any listeners that may really feel they may have ADHD and so they’re unsure? What sort of recommendation would you give them, similar to indicators and what to do subsequent?

Candice: I’m undoubtedly not a medical knowledgeable or something like that. I can solely go on what I do know for myself, however I believe if anybody perhaps thinks or is displaying perhaps indicators or is simply questioning form of about themselves, then perhaps converse to anyone. I do know that the NHS and individuals are fairly overrun in the mean time. It’s very, very tough. I believe persistence and speaking to individuals and truly in all probability speaking to people who find themselves near you as properly and simply clarify that you’re perhaps scuffling with a number of issues. Simply be affected person with me whereas I look into this somewhat bit extra. Clearly, hunt down an knowledgeable or discover out somebody that has been really helpful.

But in addition, once more, if you happen to’re at school or you’ve got youngsters or nieces, nephews, something like that they’re at school and also you suppose converse to the college about it. Colleges simply do unbelievable jobs. A tough, robust job. It breaks my coronary heart that good academics are leaving the occupation however converse to them as a result of they do care. Of their the fountain of data and they’ll level you in the fitting path.

However I believe the hot button is communication. And if time is an issue and there’s ready lists and issues like that for the NHS, which sadly there isn’t they’re doing such unbelievable however such a troublesome job then simply begin speaking with individuals. Do your analysis, ask questions and simply have persistence as properly. Simply study to know what works for you. We’re all particular person, whether or not it’s ADHD,  ADD, dyslexia, dyspraxia, something like that, you might have bodily impairments, something, we’re all particular person and that’s unbelievable. And that’s what makes us, us. We study to do issues our method. I believe that’s sufficient. I believe that’s such a robust factor to have the ability to do issues our very personal method. However yeah, simply communication is so key – communication, studying and analysis. By no means cease studying in any method, form or kind.

Anna: Effectively, I’ve nothing I may presumably add to that as very properly mentioned.

Candice: You’ll be able to inform I was a trainer!

Anna: Yeah! Effectively, that looks as if a terrific place to wrap up. So thanks for approaching the podcast, Candice. It’s been nice.

Candice: Thanks a lot for having me. I actually, actually loved that.

You could find out extra about Candice by looking out @candicebrown on Instagram. You can even go to SmallBusiness.co.uk to study Making Tax Digital. Keep in mind to love us on Fb @SmallBusinessExperts, on Twitter @smallbusinessuk (all lowercase) and subscribe to our YouTube channel, linked within the description. Till subsequent time, thanks for listening.