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Dacia’s UK enterprise unit celebrates triumphant first 12 months of exercise – Automobile Supplier Journal

Dacia's UK business unit celebrates triumphant first year of activity – Car Dealer Magazine

Dacia’s UK enterprise unit is celebrating one 12 months of exercise since being created.

It was a part of a strategic plan introduced in January 2021 by Renault Group CEO Luca de Meo aimed toward transferring away from quantity and in direction of worth.

4 standalone model enterprise models had been created, together with Dacia’s, and since then it has launched a very renewed line-up, unveiled a brand new visible id and bought its 200,000th automobile.

Dacia mentioned the model as an entire noticed three per cent progress in 2021, to which its UK division contributed, reaching a record-breaking market share of 6.2 per cent.

That noticed it positioned within the high three for European retail gross sales for the primary time.

It mentioned its key moments through the 12 months included the Sandero and Sandero Stepway kicking off its new mannequin offensive, with the latter turning into the 200,000th Dacia bought within the UK because the model got here to market eight years in the past.

Quickly after, the Duster was up to date with options together with a dual-clutch automated transmission and additional superior driver-assistance programs.


The replace nabbed the Duster a high 10 retail spot in its sector for 2021, whereas world gross sales topped two million in February 2022.

Dacia mentioned the current launch of its new Jogger, pictured, had redefined the seven-seat household automotive by mixing property automotive practicality, MPV spaciousness and SUV styling.

Greater than 1,000 orders had been positioned for it within the UK throughout the first fortnight of it occurring sale.

Through the 12 months, Dacia additionally launched a brand new visible id, which it mentioned symbolised its progress into a brand new period.

Its new Staples Nook dealership grew to become the primary within the 148-strong UK community to showcase the modern new look.

Greater than 7,500 Dacia automobiles had been registered within the UK as of the top of April, and the model mentioned it was poised to overhaul 2021’s retail gross sales determine ‘considerably’ and enhance its market share much more.

Luke Broad, Dacia model director for the UK and Eire, mentioned: “The previous 12 months has undoubtedly been a problem, however Dacia has simply bought caught in and finished what it does greatest – offering clients with high quality vehicles which might be constructed for use and characterize the perfect worth in the marketplace.

‘Towards a backdrop of a world pandemic and the automotive business dealing with a variety of challenges, we’ve seized each alternative to make the model much more fascinating, revolutionary and engaging.

‘Plus, with the completion of an excellent all-new vary and a incredible new look, the longer term is wanting very vivid for our model and its clients!’

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