The company is in the process of building an online management tool, which it says offers “a workable solution for circularity and end-of-life management for retailers”.
As revealed by Drapers, Platts stepped down from his position at Asos in February after nearly a decade with the online fast fashion retailer.
Re-Up is co-founded with entrepreneur Tom Grafton, founder of Student High Street, the online platform for those in higher education, and has Caroline Rush, CEO of the British Fashion Council, as a board advisor, in addition to former chair of Fat Face and Crew Clothing Clive Beharrell.
Rush said: “[Simon’s] a deep understanding of industry challenges will help shape Re-Up into the industry-wide solution we need.”
Beharrell said: “[Simon’s] vast shopping experience in fashion and in particular his focus on recycling and sustainable sourcing at Asos and Next will be invaluable. Re-Up is definitely the right solution for retailers and their customers who are addressing ESG.
“I have been following the evolution of his circulatory platform for the past 12 months. It is uniquely positioned to make the process easy and affordable for retailers and, more importantly, engage consumers in a way that promotes retention and repeat business.”
Platts said, “I am delighted to be joining Re-Up as CEO and co-founder. During my most recent time as leader of procurement and sustainability at Asos, it was very important to find viable and future-proof solutions for recovery, take-back and recycling.
“While there were many options. I felt none met the needs of today and, more importantly, the future.”
