A Dorset enterprise based by a former worldwide extremely marathon runner has acquired a sports activities diet retailer for an undisclosed sum.
XMiles UK focuses on merchandise and equipment for endurance sports activities and was established in 2015 by athlete Anthony Clark, who represented England and Nice Britain in competitions world wide.
The enterprise has now added on-line enterprise Vitality Snacks, which provides greater than 20 manufacturers of gels, bars and drinks to greater than 9,000 UK clients, to its portfolio.
Wimborne-based XMiles, which operates from its store and HQ on Poole Highway within the city, mentioned the deal was a part of its wider growth plans.
The group mentioned it was seeking to develop its present base of greater than 30,000 lively clients, 250,000 annual on-line guests and 80 model companions.
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XMiles mentioned it might look to construct on the “robust foundations” constructed by Vitality Snacks founder James Elling and his crew, by including additional merchandise and types to its vary.
Mr Clark, XMiles’ chief govt, mentioned: “It is an ideal privilege and alternative to construct on James’s work and convey the Vitality Snacks model into the XMiles household, and take the subsequent thrilling steps within the growth of the XMiles UK e-shop portfolio .”
The Xmiles group additionally contains the web retailer XESD, which imports and distributes endurance sports activities merchandise to retailers throughout the UK and Eire.
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