N Brown Group menswear platform Jacamo has partnered with youth publisher LADbible Group to enhance the use of digital content and create compelling videos and campaigns – with every look available from Jacamo online.
The new long-term content partnership, facilitated by Jacamo’s media agency the7stars, will also see LADbible Group, one of the world’s largest publishers with an audience of nearly a billion, launch a TikTok store for Jacamo, delivering a fully immersive virtual augmented reality is introduced. try filter function.
In addition, it will launch co-branded products so that “customers experience the Jacamo brand in a whole new way” during the shopping experience.
Sarah Welsh, CEO Retail at N Brown Group, commented: “Our new partnership with LADbible Group not only increases awareness of the Jacamo brand among the platform’s huge following, but also reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.
“As we enter 2023, we focused on resetting our marketing approach to connect on an emotional level with the people who already know and love our brands, and those who have yet to discover us.”
Jack Cowin, Director of Client Solutions at LADbible Group, added: “We have a unique understanding of Jacamo’s target audience. We know what they like to do, how they like to shop and what choices affect their spending.
“We understand them, and how they live their lives, making us the perfect partner for Jacamo at this exciting time in the brand’s journey.”
The new Jacamo campaign with LADbible Group will feature ‘everyday’ men with a wide range of interests and styles, reflecting the rich variety of styles available at Jacamo and making it easier to create looks that best reflect each client .
Founded in 2012, LADbible Group has “redefined entertainment and news for a social generation”. With a global presence and offices in the UK, Ireland, Australia and the US, LADbible Group serves all major social publishers, including Facebook, TikTok, Snapchat, Instagram and YouTube, reaching 69 million monthly users across its five websites; LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible.
