Northern Eire’s main, native most cancers charity, Motion Most cancers has been awarded £93,234 from the Dormant Accounts Fund NI, delivered by The Nationwide Lottery Group Fund along side the Division of Finance.
The cash was delivered after Motion Most cancers efficiently bid for the funding with its ‘Let’s Go Digital’ marketing campaign, submitted in November 2021.
That drive is focussed on future-proofing the organisation by improved know-how and a sustainable infrastructure. It additionally seeks to carry digital transformation to the entire organisation, positively impacting upon its companies, fundraising and retail departments.
The Dormant Accounts Fund NI helps the voluntary, neighborhood and social enterprise sector (VCSE) in Northern Eire to be extra resilient and ready for the longer term by funding exercise that will increase long run capability and sustainability.
Dormant accounts are UK financial institution and constructing society accounts which have been untouched for 15 or extra years, and the place banks and constructing societies are unable to hint the shopper who owns the account.
The funding it has allotted to Motion Most cancers will assist three key points; buy and deployment of an Digital Level of Sale (EPOS) system to all 16 Motion Most cancers retail retailers at until factors all through Northern Eire; the appointment of a Digital Media Marketing consultant and accredited digital media coaching to upskill employees.
The digital EPOS working system, which has been particularly constructed for the charity retail sector, will enhance the power to speak between every store and Head Workplace and enhance Motion Most cancers’s communication with its devoted donors.
It’s going to additionally assist to handle inventory and gross sales extra successfully and improve earnings in a rising digitised space, the place shoppers rely extra on cellular and app know-how.
Its execution will scale back inefficiency and administration time, scale back reliance on a declining volunteer workforce and future-proof the digitisation of the £1.2m that Motion Most cancers’s retail division processes yearly.
Seamless present support reporting is one other distinctive factor of this method, permitting for zero errors to HMRC whereas additionally rising earnings from present support signups, enhancing buyer engagement and constructing much more repeat enterprise and loyalty by amassing extra correct administration info.
The funding will even assist the employment of a brand new Digital Advertising and marketing Skilled, on a consultancy foundation, permitting Motion Most cancers to maximise social media platforms and e-mail advertising to develop earnings, develop assist base, and prolong attain to stakeholders.
It’s going to additionally assist enhance most cancers consciousness and uptake of most cancers prevention, early detection and assist companies whereas supporting the upskilling of employees who will undertake a CIM Stage 6 qualification in Digital Advertising and marketing.
Paul Sweeney, The Nationwide Lottery Group Fund’s Northern Eire Chair, stated: “Congratulations to Motion Most cancers on this grant award from Dormant Accounts Fund NI, which is able to assist safe their long-term future, serving to save lives and assist folks impacted by a most cancers prognosis. We want them each success with the challenge.
“Since Dormant Accounts Fund NI opened in 2021, we’ve awarded over 100 organisations to construct their capability, serving to them to hold out incredible work to assist communities throughout Northern Eire.”
Dougie King, Head of Fundraising and Communications at Motion Most cancers, added: “We’re completely thrilled to be in receipt of this funding. By 2030 most cancers charges in NI may have elevated by 40%. Our companies will probably be wanted greater than ever. By digitising our earnings streams and communications, we will probably be geared up to satisfy this ever-increasing demand, underpinning our mission to avoid wasting lives and assist folks.”
