Home Technology RGU mission goals to assist northern SMEs with digital expertise

RGU mission goals to assist northern SMEs with digital expertise

RGU project aims to support northern SMEs with digital skills

A NORTH college helps small companies throughout the north capitalize on digital innovation and create a singular on-line presence.

Robert Gordon College works with northern corporations to encourage them to embrace digital innovation.

Robert Gordon College (RGU) has labored with companions in Northern Eire, Eire and Iceland to assist small and medium-sized enterprises (SMEs) use heritage and folklore to advertise themselves and demonstrated how they like immersive applied sciences Be capable of use augmented and digital actuality. The mission additionally goals to enhance their capacity to make use of digital advertising and information analytics.

The Capitalizing on Digital Improvements for Heritage and Capability (CADI SHAC) mission is funded by the Interreg Northern Periphery and Arctic Program and runs till subsequent summer time. CADI SHAC is managed by RGU Orkney and entails researchers from the College of Inventive and Cultural Industries at RGU.

Professor David Grey, Venture Chief, mentioned, “CADI SHAC is a cluster mission that builds on work carried out in 4 Northern Periphery and Arctic initiatives: StoryTagging, which additionally leads RGU, Digi2Market, CINE and STRATUS.

“It is a actually thrilling mission that may enhance the digital expertise of small and medium-sized companies throughout Scotland.”

Venture Supervisor Pamela Scadding from RGU Orkney added: “Covid has emphasised the necessity for SMEs and different organizations to embrace digital innovation to create a singular presence in an more and more congested on-line house.

“The delicate use of heritage and folklore might help you simply as a lot as the usage of immersive applied sciences.” With CADI SHAC, we additionally need to make it simpler for SMEs to entry coaching supplies for digital advertising and analytics coaching that may assist them enhance their on-line choices attain.”

The RGU works with the College of Ulster (Northern Eire), Údarás na Gaeltachta (Eire) and the Gunnarsstofnun Cultural Middle (Iceland).

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