A SALISBURY firm that began in a visitor room earlier than increasing with places of work in France and the USA was featured on BBC present ‘The Apprentice’.
The contestants needed to develop a brand new electrical toothbrush aimed toward youngsters between the ages of six and eight, together with an accompanying app that encourages brushing.
They developed the design ideas and had been supported by the corporate in delivering the completed prototypes.
Alastair Swanwick, the founding father of Innovate Design, stated it was a “nice privilege” to be featured on the present and the corporate was “delighted” to be part of it.
The problem itself was a “demanding 24 hours” from receiving the members’ briefing to beginning work to make two prototypes and guarantee they labored.
“General it was very demanding, but it surely was exhilarating and a large adrenaline rush for all of us,” added Alastair, who says “planning was key” for the problem to run easily.
“It was one thing completely different, you by no means think about you may ever end up in a scenario like that. Failure is so attainable and but it is simply not a solution. That may’t occur, it doesn’t matter what.”
Placing the very tight timeframe for this problem into context, the method usually takes round six months.
As for what it means for the corporate to look on the present, he stated: “It offers us validation but additionally acknowledges the abilities of the staff now we have at Innovate.
“I am very fortunate, now we have among the most proficient colleagues within the nation. You’re like no different.
“We’re lucky and grateful to have all of them below one roof in Salisbury.”
Along with product design, app growth, brand and packaging design, the Innovate Design staff additionally developed the clever know-how contained in the toothbrush.
The staff developed a customized brush that not solely displays brushing time, but additionally the exact orientation wherein the toothbrush is held, whether or not the consumer is brushing too quick or too sluggish, and the way a lot power is being utilized to the comb head.
Added Bluetooth connectivity to allow real-time studying of sensors.
Showing on the TV present and assembly Lord Sugar additionally held particular which means for Alastair.
“Twenty years in the past, once I was beginning the corporate, Lord Sugar wrote an article in his newspaper column recommending us and it appears like we have come full circle,” explains Alastair.
“It is nice to satisfy him all these years later and thank him for this sensible article which has helped us a lot to realize respect,” added Alastair.
“You see him on TV and he is a fairly creepy particular person, however if you meet him in particular person he is very well mannered, very charming, and he has a robust, dry wit about him.”
Alastair and his spouse Barbara Bouffard “fell in love” with Salisbury once they visited the world and finally moved and arrange enterprise within the city.
Filming passed off in Salisbury and the couple had been delighted to see their hometown on nationwide tv.
The corporate’s humble beginnings started in a visitor bed room on Devizes Highway earlier than renting a again room workplace at twenty first Century Antics on Brown Avenue and later relocating to Pennyfarthing Avenue which finally outgrew it and is now Limitless Avenue.
Workplaces had been additionally opened in London, France, Florida and Bristol. In Salisbury it has a staff of 25 folks.
Innovate Design helps folks with new product concepts and guides them by means of the method from patent analysis to prototyping.
Alastair says they by no means know what concepts will come by means of their doorways.
“This course of is bizarre as a result of typically you simply do not know what is going on to work and what’s not and whether or not we, as consultants, have been doing this for 20 years on this enterprise, however with the full variety of years all my colleagues have collectively, you’ll be able to’t simply go on take a look at an concept and say ‘that works and that does not,'” he defined.
Sooner or later, Innovate Design hopes to additional develop its prototyping services and work together extra with firms searching for new product concepts to construct a nationwide and worldwide community.
The most recent sequence from The Apprentice contains a Swindon entrepreneur – Kathryn Burn. In 2018 she launched an internet pajama store known as My Christmas Pajamas.
The Sequence 16 episode is out there to look at on BBC iPlayer.
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