A Quinton couple’s Indian snack enterprise that was turned down in Dragon’s Den has been booming since then, and is now valued at greater than £ 1 million.
Sunny Mudhar was a Viagra vendor when he and his spouse Harmeet got here up with the thought of Household Secret whereas sampling flavors from around the globe throughout their unique honeymoon within the Far East and Asia.
Regardless of a pitch for Dragons, together with Strictly Come Dancing’s Deborah Meaden, Peter Jones and Sara Davies with the opening line of “Will you marry me?”, They did not get the funding, however the rejection did not maintain them again.
Learn extra: BBC Dragons’ Den star mocked by the jury is popping the thought right into a £ 96 million empire
The couple, who reside in Quinton, fought on and gained contracts to retailer their merchandise at Ocado, Coop Midcounties Supermarkets, Avanti Trains, Holland & Barrett and in 5 nations overseas.
They even obtained TV host Anthea Turner to develop into their model ambassador without spending a dime.
Household Secrets and techniques travel-friendly snacks and curry sauces embrace mini journey packing containers for poppadoms and dips, in addition to baggage of poppadoms with flavors extra generally present in chips.
“We shot Dragon’s Den final October and all of the dragons stated ‘no’ however we did not quit and after that it began to return collectively,” stated Sunny.
“The corporate is now valued at simply over £ 1 million.
“Anthea Turner tried our snacks and cherished them a lot that she provided to assist us out and be a model ambassador.
“We had been allowed to movie in her kitchen and she or he does not ask for something, however we pay her again with our merchandise and she or he is blissful to have them.”
Former pharmaceutical salesman Sunny and Harmeet, who served as useful resource managers, took the plunge into the brand new enterprise in December 2017 and obtained a spot on Dragon’s Den when it was filmed within the fall of 2020 however aired in April of that 12 months.
Though the Dragons thought it was too aggressive a market to enter, the pair have since achieved enterprise within the Netherlands, Italy, Spain, Germany and Eire.
Additionally they spoke to farmers and suppliers in Worcestershire on the Common Cookery and Meals Pageant held at Mudwalls Farm close to Redditch this 12 months.
Sunny added, “Whereas we had been consuming our approach via our travels on our honeymoon, we met some nice individuals.
“The meals we tried was so recent and genuine that we took inspiration from the individuals we met – and their secret household recipes.
“We could not resist bringing these thrilling new flavors again to the UK and that is how Household Secret was born.
“It is a small household enterprise, however we have moved on and picked ourselves up after Dragon’s Den.
“I get a few thousand concepts on daily basis and we’re at all times bringing new merchandise to market and believing in what we do.”
Household Secret makes use of recyclable packaging for its sauces, however plans to additionally use baggage which might be absolutely compostable and biodegradable.
Keep updated with the county with our every day Worcestershire e-mail updates.