This yr’s AJ Bell Tour of Britain and Ladies’s Tour cycle races had a web financial influence of greater than £ 34 million on the UK financial system.
Held in September and October after being postponed because of the 2020 pandemic, the races drew greater than 1.3 million viewers to the roadside in the course of the fourteen days of competitors (eight for the Males’s Tour and 6 for the Ladies’s Tour) .
In response to the Frontline survey, the AJ Bell Tour of Britain generated £ 29,958,432 web financial revenue for the UK financial system, whereas the AJ Bell Ladies’s Tour generated a web impact of £ 4,890,896 a month later. This represents a rise of almost £ 10 million over the 2019 editions of the occasions.
57% of followers surveyed not solely contributed to the UK financial system however mentioned the occasions impressed them to cycle extra usually.
Hugh Roberts, Chief Govt of Race Promoters SweetSpot, mentioned: “Main sporting occasions just like the Tour of Britain and the Ladies’s Tour proceed to play an enormous position in inspiring individuals and creating these financial advantages of the nation, as we did in 2021, from Cornwall to Aberdeenshire and Carmarthenshire to Suffolk.”
Since 2014, when the Ladies’s Tour was launched by organizers SweetSpot, the 2 occasions have generated greater than £ 251 million web financial influence on the UK financial system from the 14 occasions held throughout that interval, in line with Frontline’s annual surveys.
Based in 1991 and from workplaces in Glasgow and London, Frontline works with public, non-public and third sector shoppers within the UK and Eire, specializing in financial improvement, and specifically tourism and sports activities influence assessments. Frontline has supported SweetSpot for over 10 years and conducts the financial influence evaluation of the Tour of Britain, Ladies’s Tour and the Tour Sequence cycle races.
“We’re happy to see such sturdy influence figures after a yr with out occasions because of the pandemic. The outcomes present the significance and resilience of outside sporting occasions to the native and wider economies throughout the UK, ”mentioned Gillian Spooner, Frontline advisor.
The success of the 2021 races comes a month after UK Sport and the Metropolis of London Company launched their findings that main sporting occasions within the UK might convey mushy energy, commerce and funding advantages of as much as £ 4 billion over the subsequent decade.
The Tour of Britain 2022 runs from Sunday 4th to Sunday eleventh September. An total begin has already been confirmed for the 2022 route, which will probably be hosted by Aberdeen and Aberdeenshire, following the success of the final stage of this yr’s race, a midweek stage in Nottinghamshire and a primary stage on the Isle of Wight for the primary time.
The Ladies’s Tour 2022 begins on Monday June sixth in Colchester and ends on Saturday June eleventh and is a part of the UCI Ladies’s WorldTour calendar. Additional particulars on each races will probably be introduced in early 2022.
