Home Business Why Enterprise Integrity Can Be a Strategic Response to Moral Challenges

Why Enterprise Integrity Can Be a Strategic Response to Moral Challenges

Why Business Integrity Can Be a Strategic Response to Ethical Challenges

To deal with complicated moral challenges, firms should deal with breaking silos and creating strategic alignment relating to governance and danger.

Daniel Malan, Alison Taylor, Anna Tunkel, and Birgit Kurtz

July 14, 2022

Studying Time: 8 min 

Governance — the “G” of ESG — has lengthy been overshadowed by discussions of its counterparts, setting and sustainability, regardless of being a supply of strategic benefit. Whereas many firms view funding in governance merely as a method of staying out of hassle, correct company governance can — and may — drive firm efficiency.1

To show this concept into actuality, a rising variety of firms are transferring towards a extra holistic strategy to moral and accountable enterprise. This entails aligning and coordinating throughout crucial integrity capabilities, lowering box-ticking, and pondering holistically about moral habits, danger administration, and worth creation.2 To be able to achieve a deeper understanding of key challenges and success components driving this strategy, we performed interviews with leaders from over two dozen massive firms and multilateral establishments on the totally different steps they’ve taken to spend money on enterprise integrity as a strategic response to each dangers and alternatives.

A Extra Strategic Strategy to Integrity

The widespread thread in our interviews with executives was that main firms have been adopting a extra strategic strategy to moral enterprise, which makes it simpler for them to determine blind spots and keep away from hypocrisy. For instance, there are growing calls for from institutional traders to align sustainability commitments and political spending. And 0-tolerance anti-corruption packages is not going to be efficient except they have a look at the design of incentives, significantly gross sales and development targets in rising markets.

Some organizations have chosen to nominate a single chief within the C-suite, such because the chief integrity officer, to supervise a broader set of capabilities that transcend compliance.

Daniel Malan is an assistant professor in enterprise ethics at Trinity Faculty Dublin’s Trinity Enterprise College and is cochair of the B20 Integrity & Compliance Activity Pressure. Alison Taylor is govt director of Moral Techniques and a senior adviser at BSR (Enterprise for Social Duty). Anna Tunkel is govt director and head of worldwide strategic initiatives and partnerships at APCO Worldwide. Birgit Kurtz is a fellow of the World Financial Discussion board’s Partnering In opposition to Corruption Initiative. Malan, Taylor, and Tunkel are former members of the World Financial Discussion board’s World Future Council on Transparency and Anti-Corruption (2020 – 2022) and present members of the B20 Integrity & Compliance Activity Pressure.


1. The time period “company governance” is commonly outlined as “the system by which firms are directed and managed.” See, for instance, A. Cadbury, “Report of the Committee on the Monetary Elements of Company Governance” (London: Gee, 1992).

2. “The Rise and Position of the Chief Integrity Officer: Management Imperatives in an ESG-Pushed World,” white paper, World Financial Discussion board, Geneva, December 2021.

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